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Thursday, April 19, 2001

Get 'em up, Rawhide.org

A revamped web site for the New London Boys' Ranch tells the story

By Ray Barringtom
Dotcom Magazine

If you watch Green Bay television at all, you've seen the ads.

Bart Starr, telling you that donating your car to Rawhide can help young men make something of themselves.

Left out in the short time span of a commercial was the how and why.

And, until recently, that was the case at www.rawhide.org.

But starting this month, visitors to the site will get a more-complete look at what the boys ranch near New London does.

A revamped Web site talks about the mission of Rawhide, and how that mission - helping boys become productive members of society - is accomplished.

"The site in a nutshell pretty much depicts the life of the boys, which is what we wanted to do," said project coordinator Susan DeGroot of Green Bay's NetNet.

"We have pictures of them top header of every page, showing everything they do. It makes Rawhide as an organization come to life.

It's not just about cars you donate but lives you're affecting and changing.

Rawhide is a nonprofit organization, founded in 1965 by Appleton businessman John Gillespie and his wife, Jan. They had a vision for a better way to reach out to troubled teenage boys. Former Green Bay Packers quarterback Bart Starr and his wife, Cherry, joined the Gillespies to help start Rawhide's first home. Their involvement still continues as they volunteer their services to promote Rawhide.

Currently Rawhide has six boys' homes on campus, with 10-12 boys, ages 10-18, in each home. There are also are 12 foster homes in area communities. Rawhide provides counseling for the boys and their families, plus innovative academic and on-the-job training, and a strong staff commitment to help boys gain self-respect and a better way of life.

That takes a lot of effort and a good amount of money. Not surprisingly, donation opportunities take up a good chunk of the Web site.

"(At the old site) you could donate a vehicle, but it didn't have other capabilities," DeGroot said. "We wanted to be able to have users access all the donations, to accept real estate, life insurance, cash, accept volunteers even."

And yes, to donate vehicles.

"In most instances, we can say right away whether the donation is acceptable or we need more information, or if we can't accept it," DeGroot said. "It's a really nice feature. The user knows the benefits the donation provides, and it's easier to Rawhide, saving their time."

But now, the site also provides a look at how the boys live, and other programs to help its residents.

They include Starr Academy, a school on the grounds; the transition programs, putting boys in foster homes; the alumni assistance program, and others.

A map of the grounds provides looks at various buildings, with QuickTime footage of several areas.

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