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When
you are building your presence on the Web remember who you
are marketing to and find out if your page or site contains
the following: Is your address easy to remember? You need
something that will be easy for you and visitors to remember,
for example, www.yourname.com Does your site or page stand
out? Have custom features, Flash, or have aWeb designer
help. (This of course depends on the money you want to spend.)
Are you submitted to as many search engines as possible?
Ask about all the possible places where your web site/page
and listings could possibly being exposed. Remember that
one aspect such as consumer traffic or leads generated may
outweigh another when it comes time to make your final decision.
Here are some points to consider when making your choices:
Does the site give you your own Web site and URL, or are
you a page? Is it a specific, easy-to-remember URL?
Can you edit the site? Change the look?
Does the site submit your Web page or site to search engines?
Does the site have an Agent Directory or Find An Agent feature?
Are you included with your Web site/page purchase?
Is there a means for you to update your listings daily?
Does your MLS update its aggregator partners daily?
Are your listings automatically added to your web site from
the site's MLS partner?
Do ancillary features of the site direct consumers away
or back to you?
Are there marketing alternatives if you don't have any current
listings, or you are a buyer's agent?
When consumers search for homes from your site, are they
directed to other agents?
Does the listing service have a relationship with your MLS?
Is it exclusive?
How easy is it to collect leads from the site?
Are you notified when you have a lead? How?
What are the costs? What is the least/most you can spend?
What are the benefits for spending more on your site/page?
What relationships does the site
have that can give you additional exposure?
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