Is your e-mail signature file a
fully loaded business weapon?
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By Eric Bonnici
E-mail signatures are a must have weapon for your online business!
Signature files are often underutilized in the world of online marketing. Only true Internet Marketing Soldiers
use them. A well structured signature file is a useful free weapon that you can use to promote your business, products
and services. This short article will tell you what a signature file is, reasons to use them, tips on using them,
and give you a few examples. When you are done reading this article you will become a well-trained cyber-soldier
with the skills to fully load your e-mail signature file and march onto the online marketing battle field ready
to fight and win.
What is a signature file?
You can think of a sig file (signature file) as a combination of a small classified ad and an electronic business
card. When effectively combined you will have a lethal weapon to promote your products, services, company, special
events, contests, etc. The sig file is attached to the end of all of your outgoing email, newsgroup postings, and
other areas of public online discussion that you participate in.
Most email programs will allow you to create a sig file that will automatically be included in all your email messages.
Some better email programs will even go a step further and allow you to create multiple email sig files. When you
send out emails you can then choose which sig would be more appropriate for the person you are emailing. Each different
sig file you have is one more bullet for the cyber soldier in you to utilize.
The main reasons for using signature files:
Overall, the most important reason to always use a signature file is because it will generate interest in your
products and services. Furthermore, it will provide a means for prospects and customers to contact you. A signature
file will also give a chance to get free advertising every chance you can and help to establish your company¹s
presence in the minds of your prospects.
Tips:
1. A must have in every sig file is your name, company name, and contact info. Be sure to include all the methods
by which you wish to be reached. For example, phone, email, web site, fax, postal address, pager, etc.
2. Be sure to include a marketing slogan or a couple line ad for your product or service.
3. If your email program only supports one email sig file here is a suggestion on how you can use multiple sig
files. Simply create as many sig files as you like and save them all in a text document. You can then open this
text document every time you send email. Then simply copy the sig file of your choice from the text file and paste
it into the end of your email message.
4. Many experts suggest using 4-8 lines of text for your signature file. Personally, I tend to disagree. In fact,
you can get away with a few more lines than that. I even suggest you use some blank lines or white space to make
the sig file look nicely laid out. As a guideline use the 4-8 line rule only for the "classified ad"
portion of the signature file. |
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