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Saturday, May 18, 2002

E-mail etiquette

By Nona Parsons
Marketing Manager
ZyQuest, Inc.

E-mail is one of the most useful benefits of the Internet. It is also the most annoying.

Everyone knows the e-mail comedian who sends you several jokes every day. Sometimes they are amusing, but usually they aren't even worth the time it takes to delete them. Then there are those people who think that you will immediately drop everything to respond to their email. These folks also call 10 minutes later to ask if you read their email. Some of us have jobs to do!

The positive thing is that email has revolutionized communications. We can have virtually instant contact with anyone in the world. Business moves at the speed of email now. We can do business in our pajamas at 3 o'clock in the morning. Ain't technology grand?

The downside is that lots of folks don¹t know that there is a right way and a wrong way to use email. I'm not Emily Post, but here is my short course on business email etiquette.

Email was designed to communicate information. It should be clear and concise. You need to remember that you are representing your company. Turn on your spell checker and reread your work to be sure it makes sense.

Don't fall into the habit of using cryptic abbreviations. If it is worth writing about, it is worth taking the time to make it understandable, especially if you are giving someone instructions.

Use the automatic signature feature and include your company information so people can get in touch with you for more info, or to chat by phone.

Use the automatic "out of office" reply feature when you are on vacation or out for more than a few hours. Offer the email or phone number of someone they can contact in an emergency.

Remember to attach that important file you referenced before you press the send button. I have to plead guilty to being the worst offender in this category.

Remember to push the "reply to all" button only when you mean it. It's easy to hit the wrong button and send it out to everyone on the list. This is especially bad if you are complaining about someone else on the list (like your boss).

Some email providers cannot handle multiple or large attachments. Be courteous. Ask before you send a large attachment to someone. It may bomb their computer or take ages to download the files. This is especially true if your addressee is using a phone line for their Internet access.

Do not forward messages without permission, especially to someone outside your company. Forwarded messages often contain content that shouldn't be shared with others - and it can come back to haunt you.

Use email when you need a paper trail. Not only can you print the notes as you receive them, but often email provides important historical perspective after you have exchanged 20 messages in response to the original email.

If an email requires immediate action, mark it as urgent. If it isn't marked, the recipient won't know that you are having a crisis.

Most people receive some personal emails at work. This is a fact of business life. Remember not to overuse this privilege. Also remember to delete confidential messages. Most of us leave our systems up during the day and anyone can sit down when we run to a meeting and snoop through our lives. Don't forget to delete the sent messages, too.

Most of all. If someone is sending you questionable (here I mean explicitly sexual) messages or pictures, tell them to stop immediately. Most companies have policies prohibiting such usage of company computers. Management can check your files and you can get fired for such behavior, even if you are just receiving the stuff. You never know who will be looking over your shoulder when you open your email.

I have horror stories to illustrate most of the above points, but space, and decorum, prevent me from sharing them here. I will include only one. The first time I emailed this column to the editor, I forgot to attach the file. Some of us never learn.
Athena Group Inc.
Click Visuals
Coldwell Banker
Computer Renaissance
Cyber Exchange
Encore Presentations, Inc.
Event USA
The Giesler Group
GoWebdesign
GreenBayNet
Internet Commerce Inc.
MicroAge
New Horizons
Packer Fan Tours
Pearce Photography
Rhino Systems, Inc.
SparkLIST
St. Norbert College
TSN Internet
WE Tech
ZyQuest
 

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