By
Queen Mason
for Red Triangle Enterprises, Inc
E-mail
is a boon to every online business, saving valuable time
and money. One of the best time-saving ways to use your
e-mail software is to create stationery files. A stationery
file is an e-mail template that can be used again and again.
When you find yourself typing the same message repeatedly,
it's time to create a stationery file.
Here's
how: 1. Create an e-mail message, then save it as a stationery
file. (On your e-mail tool bar, click on "file," then click
on "save as stationery." Give your stationery file a name
at the prompt, and click "OK").
2.
Once you have created a stationery file, you can access
it from the e-mail tool bar. (Click on "tools," then click
on "stationery," then choose the stationery file you wish
to send.) 3. Type in the recipient's e-mail address in the
"send to"area, then click "send." That's all there is to
it!
(NOTE:
The above instructions for creating stationery files apply
to most professional e-mail programs. If you don't use a
professional e-mail program, call your ISP for instructions.)
Examples of useful stationery files include sales letters,
order forms, brochures, FAQs, free reports, articles, order
acknowledgements, special offers, follow-up offers, invoices,
newsletters, ad sheets, etc. Newsletters sent via e-mail
are actually stationery files!
Stationery
files need not be static - you can modify them or personalize
them as needed. For instance, you can insert the recipient's
name (or any other information specific to a recipient)
in a stationery file. You can include a special offer when
sending a stationery file to a specific list. You can change
the information in a stationery file, add information to
it, or delete information from it. This is particularly
useful for files containing modules such as newsletters,
in which some modules will change with each issue while
others will remain the same. Stationery files are as easy
to create as typing an e-mail message, and you can create
stationery files for almost every conceivable business need.
Don't overlook or undervalue this useful tool. If you aren't
using stationery files, you're wasting time and money!
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